Secrets Magazine INDEX
Updated 2/16/2024

Commercial Advertising

Secrets  Magazine  - Vintage  Speed  & Sport  For  Fords

  • Please call or email ahead so we can save your space.

  • We appreciate your interest in advertising in Secrets Magazine.
  • Secrets Magazine is primarily an educational resource. We tell the history of how these Ford were used after the assembly line. We detail who, what, where, when and how about touring, racing, and building race cars, speedsters, and vintage styled modifications.
  • We have the highest targeted readership in the vintage Ford speed market. No other publication even comes close.
  • Tight Market: Approximately 4,000 readers per quarter. This includes pass throughs.
  • Dedicated: Secrets readers are 100% dedicated to, and interested in, Model A, Model T and Model B Fords from 1909 to 1934, as used in Speed & Sport.

  • Full Color: Advertising is in 4/color (no extra charge).
  • Quarterly: Insertion rates are listed as 1-time or 4-times:
  • Deadline: 30 days prior to 1st day of each quarter: 
  •               June 1st, September 1st, December 1st, March 1st.

  • Hits the Street: Secrets is (always) mailed on the 1st mail day of the quarter and usually hits the streets between the 3rd-15th.

  • PRICES - Insertions: one time/four times
  • Plus, free PDF proof(s) prior to publishing.
  • Plus, a free checking copy per ad (up to $55 value) mailed. 

  • Business Card:  3-1/2" X 2"= $25/$80
  • Quarter Page: (vertical): 5"X3-5/8"= $60/ $180  
  • Half Page (horizontal):  4-3/4"X7-1/2"= 125/$450 
  • Full Page: 7-3/8"X9-7/8"= $250/$800 (bleeds OK)
  • No ad space on cover, page 2-3 or back cover. 
  • Ads are grouped at the back end of magazine.
  • Nonstandard size or nonstandard placement require a quote. 
  • We automatically re-invoice after your last ad.

  • Art: 300dpi or higher (or equivalent) PDF (preferred), TIF or JPEG okay.
  • Payment in advance: Check preferred. Visa, MasterCard, Disc. and PayPal Accepted. 

  • We recommend getting professional help at your end to make a camera-ready ad.
  • We want you and us to look good. Professional experienced designers are well worth it.

  • If you need help, send us your art and copy, we'll create an ad for you FREE. You will receive by email a creative-tight-layout (ad) per your requests, that fits Secrets Magazine, and a free PDF proof(s) by email. . ."Minor" corrections are on-the-house. 
  • Thereafter, if you need "major" changes to work we did, or you need the ad reworked for other magazine formats, the hourly rate for re-design, lay-outing and proofing is $65 per hour.

  • Changes: Art and copy can be changed anytime up to 30 days before publish date.
  • Minor changes to ads, we create, are on-the-House.

  • Call to get it in the system.
Send art via email to:
 [email protected]
Up to 25mb per email.
We can send you a payable invoice or a quote.
If payment by credit card, give us a call.
Or mail Checks and Materials to:

Editor, Charlie Yapp
Yapp Studios Inc.
Secrets Magazine Ads
3860 Cain Run Rd
Batavia, OH 45103